AS staff member completes the online Media Request form (either pre or post event), this will be sent to mediarelations@activestirling.org.uk
If a pre event media request is completed then there is an opportunity to issue a media invite (see below).
Marketing will produce a DRAFT press release/media invites and sends back to AS staff member/manager for sign off.
Marketing issues approved press release/media invite to media contact list and let AS staff member/manager know it’s been distributed.
AS staff member/manager completes the online Media Request form (pre event only), this will be sent to mediarelations@activestirling.org.uk
Marketing issues approved media invite/press release to media contact list and let AS staff member/manager know it’s been distributed.
Marketing will make a follow up call 2/3 days prior to event with priority media contacts to find out if any media can attend along with their photographer/journalist to cover the event.
Marketing to handle photocall with media on the day.
If an AS photographer is also requested then the photographer brief and budget must be agreed with AS staff member/manager in advance.