Vision and Values

Vision, Values, Strategic Aims and Management Principles

Our Vision

Each and every area of Active Stirling is driven by the same belief – that everyone living in the Stirling Council area is entitled to participate in the sport and physical activity of their choice, irrespective of their age, ability or circumstance.

In order to turn this belief into a reality, Active Stirling sets out four clear goals:

Our Values Strategic Aims of Stirling Council
  1. To promote local democracy and provide community leadership.
  2. To promote social inclusion.
  3. To work towards sustainability.
  4. To promote quality services.

Management Principles
  1. To build structures that best serve the public.
  2. To distinguish between the strategic management of services and the operation of provision of services.
  3. Decentralisation and delegation of responsibility to local managers.
  4. Flatter and more open structures.
  5. Collaboration between all managers and employees and a clear commitment to the values of the Council